London Evening Standard is launching a new iPad app, designed to broaden the newspaper's readership ahead of an influx of visitors during the Olympics.

Responding to iPad users' desire for a newspaper-led experience rather than a web-based app, a replica edition of the Evening Standard is delivered in tablet format, available from 3.30pm each day. Launching today, it is initially available on Apple Newsstand on a 30-day free trial and can then be purchased for £4.99 a month.